Despite their success, BTS was perceived as only popular by 47% of Millennials, highlighting the disconnect between visibility and true popularity in pop music.
In today’s music landscape, fame does not necessarily indicate popularity, as demonstrated by the varying degrees of appeal among high-profile artists.
Pop music's significant economic impact and its ability to shape consumer preferences make it a critical area for both artists and businesses targeting the Millennial demographic.
Millennials prioritize socially conscious artists, influencing their music preferences and purchasing decisions, which in turn affects the broader music industry's operations.
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