Based on a nationwide survey of more than 1,000 artists and over 500 venues, the UK's first Live Music Index found that if all venues with the potential to show live music did so, it could be worth up to £2.4bn in revenue in the hospitality sector. By creating a stage for musicians to perform, an individual managed pub or bar could see their sales soar by an average of £107k a year.
The report found that while live music has long been a staple of Britain's pubs and bars, it is now becoming a lifeline for venues struggling to stay afloat. Nearly three quarters (73%) of the venues surveyed host live music at least once a week, helping boost sales by 33%, footfall by 36% and average spend per visit by 64%.
According to the industry-consortium led by GigPig, it's time to wake up and smell the flourishing benefits of the UK's 'seed' music scene.
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