Lil Nas X is embracing modern masculinity as a beauty ambassador for YSL, showcasing authenticity and individuality in the new MYSLF Le Parfum campaign.
The campaign 'Born MYSLF, No Matter What' aims to amplify authenticity and honors the notion of modern masculinity by featuring diverse male figures.
YSL describes MYSLF as an 'intense, masculine fragrance' with a blend of rich orange blossom, warm woods, spicy black pepper, and velvety vanilla.
According to YSL's General Manager, the campaign's participants represent individuality and authenticity, contributing significantly to culture and redefining masculinity.
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