"LCD Soundsystem are facing backlash in response to their 2017 single "Oh Baby" soundtracking a Super Bowl commercial for Elon Musk 's Starlink, a satellite internet service operated by his SpaceX company. In the ad, far-flung landscapes shift in and out of view as "Oh Baby" plays in the background, while the song's beloved, blippy undulations carry a repetitive message of "fast, affordable internet.""
""I'm a huge huge huge LCD fan, seen them 4 times live, seen every known interview etc.," one Redditor wrote. "But this is undoubtedly disappointing, if they're running low on money, make an album?? Make some more singles? Don't help a Nazis company by supplementing your music and normalising it. There are no excuses. There are ways to monetise your music, or even hot take, maybe start investing money into DFA and get some new artists? So many options at their hand. There's no excuses, period.""
LCD Soundsystem's 2017 single "Oh Baby" was used in a Super Bowl commercial promoting Elon Musk 's Starlink satellite internet service, prompting fan backlash. The ad paired sweeping landscapes with the song's pulsing melody and a repeated claim of "fast, affordable internet." Fans expressed disappointment on Reddit, urging the band to release new music or find alternative revenue rather than aligning with Musk's company. Critics referenced past controversial decisions, including a 2022 performance at the Bored Ape Yacht Club's ApeFest during the crypto market crash. The band's representative has not responded to requests for comment.
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