Kendrick Lamar, named headliner for the 2025 Super Bowl halftime show, stated, 'Rap music is still the most impactful genre to date. And I'll be there to remind the world why.' This highlights his commitment to expressing the significance of hip-hop culture and the impact it has seen worldwide through musical performance.
JAY-Z praised Kendrick by saying, 'Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision.' This speaks to Lamar's influence and ability to shape and express cultural narratives through his artistry.
NFL's Seth Dudowsky emphasized Kendrick's cultural impact by stating, 'Few artists have impacted music and culture as profoundly as Kendrick Lamar. We're excited to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable Halftime Show.' This reflects the anticipation around his performance and its significance in the broader cultural landscape.
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