Katy Perry has released 2 stale songs and is in a 'career crisis.' A PR expert says her comeback can still be salvaged - if she does it right
Briefly

"It's a career crisis," Eric Schiffer, a PR expert, on Katy Perry's music reception post "Woman's World." Negative headlines hindering her reintroduction to millennials and Gen Z. "It can be a bloodbath to a brand like hers," he said.
"Lifetimes" isn't impressive enough to overshadow past disappointments like "Woman's World." The song's lackluster reception indicates a need for better quality to regain audience interest.
Read at Business Insider
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