Interchangeable Ad Slots: Acast's method of increasing inventory - RAIN News
Briefly

Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots.The system takes advantage of Acast's basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials.The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type.
Read at RAIN News
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