Instagram's introduction of the Music Spotlight feature is designed to enhance music discovery by surfacing curated Reels with popular and trending songs, which benefits both artists and creators.
This year, Instagram has been expanding its music functionalities significantly, evident in capabilities such as Music on Profile and the incorporation of Spotify integration for better playlist management.
Despite these advancements, Instagram's music features still do not match the comprehensive offerings of TikTok, which includes options that allow users to seamlessly integrate their music across platforms.
Music Spotlight provides a new opportunity for users to explore content featuring music they enjoy, enhancing their overall experience while simultaneously promoting artist visibility and creative work.
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