Instagram's new music feature allows users to attach songs to their profiles, reminiscent of MySpace, highlighting the platform's trend of borrowing features from predecessors.
By visiting the edit profile option and selecting “Add music to your profile,” users can choose a snippet of a song to showcase, enhancing user engagement.
This new feature is promoted through partnerships with artists like Sabrina Carpenter, suggesting a strategic move by Instagram to tap into music culture for deeper user connection.
Instagram's innovation also mirrors earlier strategies employed by its parent company, Meta, which previously collaborated with Taylor Swift to engage fans with exclusive content.
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