Baby boomers experienced a seismic shift in music from swing and rock to the British Invasion in the '60s, shaping their enduring musical preferences.
Using YouGov data, we compiled a list of 15 musical artists deemed most popular by baby boomers, reflecting their unique generational taste in music.
The music industry thrives with enormous revenue from streaming services and physical sales, reinforcing the critical role music played during the baby boomers' youth.
Gladys Knight & the Pips transitioned from The Pips in 1952 to Motown fame in 1966, showcasing their iconic track 'I Heard It Through the Grapevine'.
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