"In partnership with Google and as a part of promo for her twelfth studio album "TheLife Of A Show Girl," a multi-city scavenger hunt sent the pop star's rabid fan base searching for orange doors with QR codes. Once scanned, clues were revealed; ultimately, it led to a lyric video for the song "The Fate of Ophelia." The video tips, however, were full of the stereotypical tells for AI - a disappearing limb on a squirrel, shadows that don't match the lighting of a room,"
""The most disappointing aspect of this is how utterly hypocritical the use of AI is on Taylor's project," one longtime Swiftie seethed to Rolling Stone. "The fact that her/her team opted to go this route instead of hiring a real 3D/CGI artist when they have seemingly an endless budget (as a billionaire signed to a major record label) is a disappointing sign of the times.""
Taylor Swift used generative AI visuals in a Google-partnered promotional scavenger hunt for her twelfth studio album TheLife Of A Show Girl. The scavenger hunt guided fans to orange doors with QR codes that revealed a lyric video for "The Fate of Ophelia." The lyric video displayed typical AI artifacts such as disappearing limbs, mismatched shadows, and shapeshifting fonts. Many fans criticized the use of AI as hypocritical and lazy given Swift’s previous objections to unauthorized AI deepfakes of her likeness and her long campaign to own and control artist masters. Fans argued the budget could have hired human 3D/CGI artists.
Read at Futurism
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