"If it began to sound a lot like Christmas earlier than usual this year, it wasn't your imagination. Halloween wasn't even over before Spotify users began curating songs about mistletoe, snow and presents under the tree. Holiday playlists created on Spotify in the U.S. jumped 60% in October over last year, the Swedish audio company said. Some Spotify users started crafting holiday playlists as early as summer."
"Indeed, eight of the top 10 songs on Billboard's Hot 100 chart for the week that ended Saturday were Christmas songs, with the top five being familiar holiday classics, including Mariah Carey's 1994 hit " All I Want for Christmas Is You," Brenda Lee's 1958 recording of " Rockin' Around the Christmas Tree " and Wham!'s "Last Christmas," released in 1984."
Holiday playlists created on Spotify in the U.S. jumped 60% in October compared with the previous year, with some users beginning holiday collections as early as summer. On-demand holiday music streams in the U.S. rose 27% to 8.3 billion. Eight of the top 10 Billboard Hot 100 songs for the week that ended Dec. 20 were Christmas songs, and the top five were long-established holiday classics. Listeners are gravitating to holiday music for comfort and nostalgia. The rise of streaming platforms with large on-demand libraries and curated playlists enabled earlier and broader seasonal listening than in the pre-streaming era.
Read at Los Angeles Times
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