Charli XCX brings a laid-back confidence to SKIMS' new Cotton Rib and Cotton Fleece collections, embodying a cozy-meets-sexy vibe that is refreshing and essential.
"SKIMS empowers people to feel confident in their own skin, which is the essence of Brat," Charli explains. She emphasizes the brand's ability to combine comfort and style, important aspects of her new music.
Kim Kardashian expresses her excitement, stating, "Having Charli XCX as the face of our new SKIMS campaign is so exciting. She's a one-of-a-kind talent who has cemented herself as a megastar."
The SKIMS Cotton collections, set to launch on August 21, promise stylish options for any occasion, from lounging in a hoodie to rocking a split bralette.
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