Cora Buel, a 48-year-old fan of Taylor Swift, exemplifies the cassette format's revival, using it to listen to music in her 1998 BMW Z3.
Despite being overshadowed by other formats, Taylor Swift's album 'The Tortured Poets Department' is leading cassette sales in 2023, selling 23,000 copies.
The resurgence of cassettes, defined as a deliberate anachronism, suggests a unique niche within music consumption that may withstand the digital age.
Cassette sales show promise, with Swift's recent album expected to outsell all cassette albums of 2009, representing a significant cultural trend.
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