Billie Eilish opted against the traditional rollout method for her album 'Hit Me Hard and Soft' by releasing no advance singles, focusing instead on the album experience.
Eilish expressed her disdain for advance singles, stating, 'Every single time an artist I love puts out a single without the context of the album, I'm just already prone to hating on it.'
The album 'Hit Me Hard and Soft' is marketed as one that should be listened to in its entirety, indicating a shift in industry practices towards complete album experiences.
Despite 'Lunch' debuting strongly on the charts, it experienced a rapid drop, illustrating the unpredictable nature of post-release single performance in the streaming era.
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