After 'Royals' became a smash hit, Lorde traded in pop perfection for mess
Briefly

Lorde recently released her fourth studio album, "Virgin," marked by candid lyrics that address complex issues like sex, drugs, and eating disorders. This album's themes align with a broader cultural shift, moving away from a polished image to one that values transparency and authenticity. Critic DJ Louie XIV highlights this transformative era in pop music which favors relatable narratives, contrasting past inclinations for aloofness. As social media evolves, so too does the expectation of unrefined, genuine content from artists, reflecting a significant change in the consumer landscape.
Lorde's fourth studio album, "Virgin," explores themes like sex, drugs, and eating disorders, reflecting a cultural shift towards authenticity over polish.
In today's pop culture, consumers prefer relatability and transparency, moving away from a polished image to embrace imperfections as part of artistry.
Lorde's evolution in artistry aligns with the evolving digital landscape where Instagram showcases unrefined moments rather than perfectly curated images.
The shift in consumer expectations underscores a broader trend in media that favors authenticity, with figures like DJ Louie XIV noting, 'Mess is in.'
Read at Business Insider
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