"To coincide with the release of his 'Montero (Call Me By Your Name)' music video in 2021, Lil Nas X teamed up with MSCHF to release limited-edition 'Satan Shoes' - Nike Air Max 97 with a drop of actual human blood in their soles. Nike itself was not involved with the project."
"In 2012, Justin Bieber posted a series of tweets alleging that he 'had some stuff stolen,' including 'personal footage,' during a concert. Then, an anonymous Twitter user named 'gexwy' posted that they had the secret video, feuded with the singer, and announced plans to 'show the world.' The secret video the account shared turned out to be Justin's music video for 'Beauty and a Beat' featuring Nicki Minaj."
"In 2016, band/real-life couple Yacht claimed that their sex tape had been stolen and leaked without their consent, so they decided to sell it themselves for $5 in order to 'take some kind of ownership over what has happened.' However, the whole thing turned out to be a stunt to promote the music video for their song 'I Wanna Fuck You Til I'm Dead.'"
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