YouTube has expanded its Premium Lite subscription plan to the United States, priced at $7.99 per month, following a successful pilot in international markets. This service enables users to view most videos without ads, although music videos still include ads. Unlike the full Premium plan, Premium Lite lacks features like offline downloads and background play. Targeting content like podcasts and tutorials, YouTube plans to broaden this offering to more countries and enhance user engagement, with over 125 million global subscribers already on board.
YouTube expands its $7.99 Premium Lite plan to the US, allowing users to enjoy most videos ad-free, excluding music videos which still contain ads.
The Premium Lite subscription targets viewers of podcasts and core creator content, without features like downloading or background play available on the full Premium plan.
With more than 125 million users globally subscribed to YouTube Premium and YouTube Music, the company aims to enhance user experience through its subscription services.
YouTube plans to expand the Premium Lite pilots internationally and introduce new subscription options to maximize user engagement and service offerings.
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