YouTube is launching its Premium Lite plan in the US at $7.99 per month, aimed at reducing ads on videos like gaming, fashion, and beauty. Unlike the full Premium subscription at $13.99, which offers extensive ad-free features, offline viewing, music ad removal, and higher video quality, Premium Lite will not remove ads from music-related content. This pilot initiative will also expand to other countries, reflecting YouTube's effort to cater to viewers looking for a more affordable ad-free experience without all the premium perks.
YouTube's Premium Lite plan, at $7.99/month, targets viewers seeking fewer ads on content like gaming and beauty, but not on music or offline viewing.
With the Premium Lite plan, YouTube aims to balance cost and ad-free viewing options for various content, while keeping music ads intact for users.
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