YouTube is launching a new subscription tier called Premium Lite in the United States for $7.99 per month, which allows ad-free viewing of most videos, excluding music. Users opting for this plan will miss out on perks like offline downloads and background playback available in the standard Premium plan priced at $13.99. This launch comes after years of testing in other markets, and while Premium Lite focuses on reducing ads, users may still see non-interruptive ads while searching and browsing.
YouTube is launching its Premium Lite subscription in the US, priced at $7.99/month, offering ad-free viewing of most videos but excluding music.
Premium Lite does not include offline downloads or background playback that come with the standard Premium plan, focusing instead on ad removal.
The expansion of Premium Lite follows several years of testing in select markets, indicating YouTube's commitment to diversifying its subscription offerings.
Despite being cheaper, subscribers may still encounter non-interruptive ads when searching and browsing, signaling some limitations compared to the full Premium experience.
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