Last year, 51% of all online holiday shopping was conducted on mobile devices, indicating a clear shift towards mobile-first shopping as consumers prefer quick access to deal-driven purchases.
Mobile purchases have spiked during holidays and impulse shopping periods because consumers are eager to take advantage of limited-time promotions, marking a significant trend in retail.
Despite the significant role of social media influencers in marketing, they only account for about 3% of overall traffic to retailers, suggesting other factors drive mobile shopping.
Reports indicate that cosmetics and clothing sales dominate mobile shopping, with 77% of cosmetics and 60.8% of apparel sales occurring on mobile, showcasing category specialization.
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