"In the digital age, a brand's character is actively shaped by how users interact with it, and UX/UI serves as the primary channel for conveying its fundamental traits."
"UX design, by concentrating on understanding users, organising information, and ensuring ease of use, directly transforms a brand's principles into concrete, usable journeys."
The article discusses the evolving concept of branding, emphasizing that it extends beyond logos and advertising to digital interactions and online presence. It asserts that user experience (UX) and user interface (UI) design are crucial for showcasing a brand's essence. As the first point of interaction, UX/UI transforms a brand's principles into engaging user journeys, reflecting core values like speed, clarity, luxury, or exclusivity. Thus, effective digital design becomes foundational for modern brand identity, shaping perceptions about a brand and its offerings.
Read at Creative Bloq
Unable to calculate read time
Collection
[
|
...
]