The article critiques the current state of User Experience (UX) design, suggesting that professionals have lost influence and relevance by focusing on process over user needs. It highlights how UX has been reduced to superficial roles like 'ticket-takers' and 'decorators,' with an emphasis on aesthetic and approval rather than impactful design. The author calls for a reclamation of UX professionals' voices and urges them to engage in strategic conversations to emphasize the importance of user-centered design in creating meaningful products.
UX is at a crossroads; it's time to reclaim our voice and focus on the true purpose of our work instead of getting lost in processes.
Design has been reduced to mere aesthetics due to our complacency, compromising the trust and influence we once held in the strategic conversations.
We've let ourselves become sidelined, reducing our role to that of decorators rather than influential advocates for user-centered design.
This isn't just nostalgia; it's a wake-up call to re-evaluate how we approach UX and reclaim its strategic importance.
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