Netflix is discontinuing the Basic plan in the United States and France, pushing users towards a more expensive Standard plan or a more affordable ad-supported tier. The move was first tested in the UK and Canada and is now being implemented in other countries.
The cheapest ad-free plan will now start at $15.49 for Standard and $22.99 for Premium with 4K streaming. Netflix is also testing ads on the Pause screen for ad-supported plans, focusing on regional revenue growth instead of new subscribers.
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