Netflix is launching a significant redesign of its TV app, enhancing simplicity and intuitiveness. The new interface features a central banner promoting personalized viewing options and accessible content collections. Chief Product Officer Eunice Kim emphasized the redesign's goal is to facilitate content discovery. The layout will highlight live events and games, with responsive recommendations tailored to users' viewing habits. Testing began last year, setting the stage for a more adaptable platform better suited for varied content types.
Our redesigned TV homepage is simpler, more intuitive, and better represents the breadth of entertainment on Netflix today.
The new UI is designed to give us a more flexible canvas, now and in the future.
Netflix is getting new 'responsive recommendations' that will be able to pull in more signals, like what trailers you're watching.
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