Dev Ward, Head of Digital at the WNBA, is spearheading the organization’s digital transformation aimed at engaging its rapidly growing fanbase. With rich experience from Disney, she focuses on personalizing the fan experience and emphasizes using data and social listening to gauge fan loyalty and engagement. Her innovations include a redesigned app that caters to fans’ expectations for smarter, more personalized interactions. Dev acknowledges the challenges of balancing engagement with revenue while scaling these personalized experiences effectively. Under her leadership, the WNBA's app user base surged from 30,000 to over 600,000 in just four years.
I've found that to be successful professionally, I need to have a strong passion for the mission of the organization I'm working for.
Fans today expect a personalized experience... Companies need to figure out how to build in personalization while retaining that deep fan loyalty.
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