The baseline iPhone 16 only accounted for 4% of all iPhones, significantly down from the 10% share of the iPhone 15 from last year.
The combined share of the iPhone 16 series stands at 20%, a decline compared to the iPhone 15 models, which had a combined 28% share last year.
Despite the 16 Plus performing slightly better, the overall sales trajectory of the iPhone 16 series is concerning, with a notable decrease in consumer interest.
Consumer Intelligence Research Partners reported that the iPhone 15 series dominated sales with 56% market share in September, highlighting the iPhone 16's lukewarm reception.
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