"Instagram has always been the place where people connect over creativity, and Reels has become a primary way people discover and share entertaining content. With Instagram for iPad, we've redesigned the experience to reflect how people use bigger screens today - for lean back entertainment. Now, when you open the app, you'll drop into Reels, so you can get the entertaining content you love on a bigger screen."
"We've made it easier to catch up on your messages and notifications with layouts that display both tabs. When you watch reels, you can expand the comments while the reel stays at full size, making it easy to catch up on the best reactions without missing a moment."
Instagram redesigned the iPad app to prioritize Reels on launch, optimizing the experience for larger, lean-back screens. Opening the app drops users directly into Reels to provide entertaining content on a bigger display. Layouts now display messages and notifications together to make catching up easier. While watching a reel, users can expand comments without shrinking the reel, preserving full-size viewing while viewing reactions. Meta reported overall video watch time on Instagram is up 20% year-over-year, reflecting increased time spent on in-app video. Instagram for iPad requires iPadOS 15.1 or later and is rolling out globally, with the tablet design coming to Android soon.
Read at Social Media Today
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