In the second quarter of 2023, Huawei led the global wrist wearables market with 8.9 million shipments, achieving a remarkable 42% year-on-year growth rate and a commanding 20.3% market share, primarily driven by its strong performance in China.
Despite Huawei's impressive growth, the overall global smart wearables market experienced a slight decline of 0.7% compared to the same quarter last year. This reflects ongoing challenges in the market, even as individual brands like Huawei succeed.
Xiaomi secured the second position in the global wrist wearables market with 5.9 million shipments, bolstered by the popularity of its budget-friendly Redmi series and premium offerings like the Watch S3, demonstrating the brand's diverse product strategy.
Apple's performance in the wearables market saw a decline of nearly 12% in shipments year-on-year, attributed to fierce pricing competition from Chinese brands like Huawei and Xiaomi. This highlights the ongoing impacts of competitive pricing in the technology sector.
Collection
[
|
...
]