How to do satisfaction surveys well-a case study of Miro
Briefly

The article discusses a user feedback survey implemented by Miro, focusing on a cleverly designed one-question structure that asks how likely users are to recommend the platform. The survey's design is noted for its clarity, with extremes labeled and numbers placed in distinct circles. Additionally, a follow-up open text field for feedback enhances insights collected. The article highlights the user-friendly aspects, such as a visible exit option, making the survey simple and engaging while adhering to the Net Promoter Score (NPS) methodology.
The execution of the one-question survey in Miro effectively engages users by labeling the extremities, ensuring clarity for respondents on the scale from 0 to 10.
The inclusion of an open text entry field for feedback in the survey allows users to express their thoughts more freely, enhancing the quality of feedback collected.
The design of the survey, featuring distinct numbered circles and an easily visible exit option, contributes to a user-friendly experience while maintaining engagement.
Utilizing a Net Promoter Score (NPS) question format with creative twists ensures that Miro gathers meaningful insights while making the process seamless for users.
Read at Medium
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