Mazda is scaling back its electrification investment by a third, reflecting concerns over the uncertain EV market. The company plans to launch a new EV by 2027, using partnerships with brands like Changan and Toyota to minimize costs under its 'Lean Asset Strategy.' This decision comes after the disappointing performance of its first EV, the MX-30. Mazda views the next few years as a transitional phase toward electrification, focusing on careful investments rather than a full commitment to EVs, thereby enhancing flexibility and efficiency amidst market uncertainties.
"While a large amount of investment is required for batteries, demand is highly uncertain. We will implement careful and efficient investment while monitoring technical innovation."
"This initiative aims to cut costs, boost efficiency and maximize the automaker's flexibility by leveraging partnerships."
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