Designers often face challenges in presentations due to a lack of effective communication. They believe they are merely sharing information, instead of facilitating decision-making. Presenting as if they are selling a product undermines their value. Effective communication that understands the audience's perspective is critical in successfully conveying design recommendations and obtaining buy-in for changes. The analogy of a used car salesman illustrates how designers can inadvertently diminish their proposals through inadequate presentation techniques, emphasizing the importance of a thoughtful approach in influencing decision-makers.
Design doesn't necessarily always have a value problem. They have a translation problem. We do valuable work. But when we explain it to executives, we explain it like they're a designer.
Designers often believe they are merely presenting information. You're not. When you present something... it’s about getting people to make decisions.
If you keep getting shot down in the first few minutes, you're probably presenting it like a used car salesman.
Imagine that you are going to a car dealership to purchase a new car... that’s essentially what designers often do when presenting ideas for change.
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