HMD has renewed its partnership with Bollywood actor Jimmy Shergill to promote its feature phone range in India. This decision follows the success of the "Khoob Chalega" advertising campaign launched last year where Shergill played a pivotal role. CEO Ravi Kunwar praised Shergill's ability to resonate with audiences, enhancing the company's brand message, which emphasizes making technology widely accessible. The renewed collaboration will continue to leverage Shergill's screen presence in HMD's marketing efforts across various platforms.
HMD's partnership with Jimmy Shergill has proven successful, as indicated by the positive response to the "Khoob Chalega" campaign that started last July.
Jimmy Shergill's genuine connection with audiences and credible screen presence significantly amplify HMD's brand message and innovation story to the masses, according to CEO Ravi Kunwar.
Ravi Kunwar expressed delight in extending the partnership, noting that Shergill's values align perfectly with HMD's vision of making technology accessible.
The continued collaboration will see Shergill representing HMD's feature phone lineup in upcoming campaigns across various platforms.
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