HMD has officially become FC Barcelona's smartphone partner, supporting both the men's and women's teams, along with other sports including basketball and futsal.
Saul Peregrina, Lamine Yamal’s barber, announced the partnership by cutting the HMD logo alongside the Barcelona crest, showcasing this unique marketing approach.
The deal spans three years and includes HMD advertising at the Olympic Stadium, transitioning to the renovated Camp Nou for continued visibility.
Future initiatives will produce digital-first content to engage fans, boosting the partnership visibility as HMD shifts from previous partner Oppo.
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