Google has launched tests to potentially remove site names from its search result snippets, showing only the site's URL. This change comes after the introduction of site names for mobile in October 2022 and for desktop in March 2023. Observations by Brodie Clark reveal a comparison between the current display format and the proposed one, igniting discussions on user experience and site credibility. The outcome of these tests could significantly influence how users interpret and interact with search results moving forward.
Google is currently experimenting with removing site names from search snippets, a significant change from its previously introduced site name feature that started in October 2022.
Brodie Clark noticed this shift and shared his findings on X, highlighting the difference between search snippets with and without site names.
The testing reflects Google's ongoing adjustments to its search results display, indicating a potential move that may alter user perceptions of site credibility.
The future of site names in Google's mobile and desktop search results remains uncertain, as the company continues to explore user experience enhancements.
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