During the April-June months, the Chinese smartphone market grew minimally, with only a 1% increase in shipments from the previous year. Huawei is projected to achieve a 12% increase in shipments, bolstered by strong sales during the 618 shopping festival and the national subsidy program. The subsidy provides discounts for devices priced below CNY 6,000, though it may be reduced later in the year. Apple is also anticipated to see growth, with an estimated 8% increase in shipments due to heightened demand for the iPhone 16 series.
The Chinese smartphone market saw negligible growth during the April-June months with a mere 1% increase in total shipments compared to the same period last year.
Huawei is expected to lead all brands with 12% growth in shipments due to strong demand for its devices during the annual 618 shopping festival.
The national subsidy program covers smartphones, tablets, smart bands, and smartwatches priced below CNY 6,000 and offers a one-time discount of up to CNY 500.
Apple is the only other top-five brand expected to see positive shipments for the Q2 period, with an estimated 8% growth driven by an increased demand for its iPhone 16 series.
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