In 2024, smartphone sales surged 7% to reach 1.22 billion units, marking a significant recovery after two years of decline. Apple and Samsung emerged as market leaders, each holding 18% of the share. Xiaomi showed notable growth with a 15% increase, while Transsion also grew by 15%. The North American and European markets remained stable, contributing to Apple's slightly decreased performance. The report highlights varied performances across brands and regions, with Mainland China witnessing a 4% growth.
Apple and Samsung were tied in the lead with 18% of the market each, followed by Xiaomi with 14%, Transsion with 9%, and others.
Smartphone sales grew 7% in 2024 compared to 2023, reaching 1.22 billion units, marking a rebound after two consecutive years of decline.
Xiaomi's growth was driven by strong momentum in Mainland China and continued strategic expansion into emerging markets.
Apple's performance was down to emerging market growth and stable performances in North America and Europe.
Collection
[
|
...
]