In 2024, the Indian smartphone market saw a significant uptick, hitting 155.9 million shipments, representing a 5% growth from the previous year.
Canalys reported that vivo emerged as the leading smartphone brand in India for 2024 with 29.5 million shipments, capturing a 19% market share.
The report indicated a year-over-year decline in Q4 smartphone shipments, down 4%, but highlighted that Apple climbed to the fifth position due to promotions.
Forecasts for 2025 suggest a modest outlook for smartphone growth, focusing on strong demand for devices priced between $100 and $200.
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