Bing is currently piloting a pill-shaped favicon design, mirroring a prior test conducted by Google. This new design feature showcases both the site name and the favicon distinctly in search results, aiming for a similar user experience improvement. The test was highlighted by Sachin Patel on X, where he shared screenshots demonstrating the changes. This approach aligns with common practices among search engines that regularly update their favicon and SERP layouts to optimize user interaction and engagement.
Bing is now testing a pill-shaped favicon design, similar to Google's previous tests, displaying site names and URLs separately in search results.
Search engines frequently experiment with visual elements like favicons to enhance user experience, and Bing's recent tests seem to follow established trends.
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