Lyft noticed that a mere 5.6% of its riders were over 65, indicating a disconnect between older adults and ride-sharing services. In response, the company launched Lyft Silver, an app designed with features tailored to older users, including a larger font and simplified interface. The development process involved extensive consultations with older riders, caregivers, and aging experts, ensuring the app sufficiently addresses their unique challenges, such as navigating complex technology and needing extra assistance. Key features include specialized vehicle options and a support button connecting users to live agents.
The new Lyft Silver app caters specifically to older adults, featuring a redesigned interface that's easier to navigate and includes accessibility features for their unique needs.
Audrey Liu highlighted the importance of truly listening to older adults, stating that the development of Lyft Silver was guided by their experiences and transportation challenges.
Experts on aging collaborated to create Lyft Silver, ensuring the app accommodates the specific needs of older users, including vehicle accessibility and support options.
Lyft's findings revealed older adults often cancel rides due to vehicle types, leading to the integration of accessible vehicle options and a 'Get Help' feature.
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