AT&T's new Reason for Call feature informs users of the purpose behind incoming business calls, aiming to enhance call transparency and user choice. Incorporated within the Branded Call Display launched last year, it shows the business name, logo, and a brief note explaining the call's purpose, helping users decide whether to answer or not. The feature addresses issues of caller ID spoofing and is particularly important in urgent situations. Currently, it is exclusively available for Android users, raising questions about its compatibility with iOS despite AT&T's historic association with iPhones.
When a business calls, they can include a short note on why they're calling, helping recipients decide whether to answer the call.
The Reason for Call feature shows the reason for the call on the screen and is stored in the missed call log for future reference.
AT&T's Reason for Call features assists consumers in deciding whether to pick up calls from businesses by providing transparency.
AT&T launched Branded Call Display last year, which shows the business name and logo, and helps prevent caller ID spoofing.
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