"AT&T is framing the launch as a broader overhaul of its digital customer experience, not just a visual refresh. In its announcement, the company said the app was built around customer demand for "simplicity, speed, and control," and introduced a GenAI assistant for shopping and support."
"Customers with both AT&T wireless and home internet can now manage both services in a single interface, with shared visibility into account activity and connected devices. AT&T says the app includes an AI-powered assistant, a unified message center for notifications, texts, and emails, and usage insights covering calls, texts, and data."
"AT&T is also giving customers more direct control over connected devices. The company says users can group devices by person or purpose and then pause or restore service for those groups as needed. Parents can set "Downtime" schedules for family devices, including homework, sleep, or family-time settings."
AT&T rolled out a redesigned app on March 18 that fundamentally restructures how customers manage their services. The app consolidates wireless and home internet accounts into one interface, providing unified visibility of account activity and connected devices. A generative AI assistant helps with shopping and support inquiries. Key features include a unified message center for notifications and communications, usage insights for calls, texts, and data, and expanded purchasing capabilities allowing customers to browse plans and devices directly. Parents can set device downtime schedules for homework, sleep, or family time. Customers can group devices by person or purpose and pause or restore service as needed. The redesign represents a major shift toward self-service capabilities and extends the app's functionality into customer acquisition.
Read at TechRepublic
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