Apple has decided to cancel its development of AR glasses originally intended to enhance user experiences alongside Mac computers. These glasses, which resembled ordinary eyewear and featured projectors to display multimedia content directly in users' line of sight, faced a variety of technical challenges, including issues with power consumption when paired with iPhones and performance discrepancies during internal evaluations. Following lackluster sales of the Vision Pro, Apple aimed to create a more user-friendly product; however, the complexities of inclusion and cost impeded progress. As a result, Meta’s existing smart glasses will remain unchallenged for the foreseeable future.
Apple has officially canceled the development of its AR glasses, which were intended to support Mac connections instead of being a standalone product like the Vision Pro.
After the disappointing sales of the Vision Pro, Apple sought to create more accessible AR glasses, but technical challenges and cost concerns led to project cancellation.
The glasses were designed to change tints based on user activity and aimed to provide a more engaging user experience, but complications made production untenable.
With Apple's AR glasses shelved, Meta's Ray-Ban smart glasses maintain their market edge, supported by solid sales and upcoming AR versions expected in 2027.
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