Apple's senior vice president, Eddy Cue, disclosed potential plans for integrating AI services like Perplexity and OpenAI's SearchGPT into Safari during his testimony in Google's antitrust case. Cue mentioned that AI assistants would likely replace conventional search engines, highlighting a shifting landscape. He noted a significant decline in Google searches via Safari, potentially indicating a migration to AI platforms. Although Apple is exploring these integrations, Cue emphasized that existing agreements with Google could still impact the search market dynamics.
AI services like Perplexity and OpenAI's SearchGPT could potentially become future search options in Apple's Safari browser, as mentioned by Apple SVP Eddy Cue.
Eddy Cue believes AI will eventually supplant traditional search engines, stating that there's much greater potential now due to new entrants changing the search landscape.
Despite recognizing the rise of AI, Cue is careful not to imply Google's financial agreements are stifling other search options in the marketplace.
According to Eddy Cue, the number of searches conducted on Google via Safari declined for the first time, suggesting a shift towards AI search solutions.
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