"Adobe and Nvidia are launching a "cloud-native, brand identity-preserving 3D digital twin solution." By the sound of it, this will allow easy creation of ads - if you want to advertise a box of cereal, instead of grabbing a box of cereal and a camera, you will be able to render images and videos using a virtual replica of the product (the box of cereal)."
"This new partnership will see deep integration of Nvidia tech into Firefly - this includes computing technologies and libraries like CUDA-X, models like Nvidia Cosmos as well as a whole gaggle of agentic AI tools."
""Content creation is exploding, and our partnership with Nvidia is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI," said Shantanu Narayen, chair and CEO, Adobe."
Adobe CEO Shantanu Narayen announced his planned departure while simultaneously unveiling a strategic partnership between Adobe and Nvidia to advance the next generation of Firefly models. Adobe Firefly provides access to generative AI tools for images, videos, audio, and design from Adobe and third-party providers. The partnership integrates Nvidia's computing technologies, including CUDA-X libraries and Nvidia Cosmos models, along with agentic AI tools. A key innovation is a cloud-native 3D digital twin solution enabling virtual product creation for advertising without physical assets. Adobe will leverage Nvidia's NemoClaw tool to deploy autonomous agents capable of handling research and content creation automatically. Nvidia technology will be integrated across Adobe's major products including Photoshop, Premiere Pro, Acrobat, and GenStudio.
Read at GSMArena.com
Unable to calculate read time
Collection
[
|
...
]