"Yet, even as mobile traffic rises, many mobile websites and apps still present barriers that prevent people from completing a purchase. This is particularly the case for older shoppers and people with disabilities, who often utilize assistive tools like screen readers or voice navigation. Common barriers include simple design issues, such as unlabeled buttons, form fields that won't accept keyboard input, or images without descriptions. But on mobile screens, these issues become more noticeable and more likely to stop a purchase in its tracks."
"According to AudioEye's2025 Digital Accessibility Index, retail pages contain an average of 350 accessibility issues, including low-contrast text, missing alt text, and buttons that don't work properly with assistive technology. On mobile, these issues tend to stand out even more. Small touch targets can make it difficult for anyone navigating a small screen on the go, particularly those with motor disabilities. Missing image descriptions, a common issue on retail sites, can leave shoppers using screen readers without key product details."
Smartphones are expected to drive the majority of holiday online shopping, with Adobe projecting U.S. consumers will spend $253.4 billion online between Nov. 1 and Dec. 31. Many shoppers, particularly younger consumers, now use phones as their primary way to browse, compare prices, and make purchases. However, mobile websites and apps frequently present accessibility and usability barriers that prevent purchases, especially for older shoppers and people with disabilities who use assistive tools like screen readers or voice navigation. Common issues include unlabeled buttons, form fields that reject keyboard input, missing image descriptions, low-contrast text, and small touch targets that hinder navigation and checkout.
Read at Miami Herald
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