MVP’s MMA debut on Netflix attracted major attention, with viewership peaking at 17 million for the featherweight headliner between Ronda Rousey and Gina Carano and averaging 12.4 million viewers globally. In the United States, the fight card averaged 9.3 million viewers and peaked at 11.6 million for the headliner, described as the most watched MMA event ever in the U.S. The card also included Mike Perry vs. Nate Diaz and Francis Ngannou vs. Philipe Lins, with all featured bouts ending inside a round except Perry’s corner stoppage after two frames against Diaz. The event generated over 410 million social impressions and a live gate exceeding $2.2 million, alongside broad commercial distribution. MVP reported strong interest from investors, strategic partners, and fighters and is reviewing strategic options for future MMA events with distribution partners like Netflix.
"According to a release from MVP, viewership peaked at 17 million for the featherweight headliner between Ronda Rousey and Gina Carano while drawing an average of 12.4 million viewers globally. In the United States, the fight card averaged 9.3 million viewers with a peak of 11.6 million for the evening's headliner, making it "the most watched MMA event ever in the U.S," per a release."
"In addition to Rousey vs. Carano, MVP's debut card featured a marquee co-main event between Mike Perry and Nate Diaz as well as a heavyweight showdown between former UFC champ Francis Ngannou and Philipe Lins. Both Rousey vs. Carano and Ngannou vs. Lins ended inside of a round, while Perry forced a corner stoppage against Diaz after two frames."
""The event also generated over 410 million impressions across MVP's owned social channels, a live gate exceeding $2.2 million, and saw terrific commercial premises distribution across bars, restaurants, casinos, and hospitality venues nationwide," the MVP release stated."
""We've received an overwhelming amount of interest from investors, strategic partners and fighters who want to be involved with MVP and the future of MVP MMA." "We are currently reviewing all strategic options to do something very meaningful within MMA on a go-forward basis with distribution partners like Netflix that share our vision to create lasting impact.""
Read at Sherdog
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