Joe Guerra reflects on his journey from childhood in the Mission district of San Francisco to becoming a professional barber at The Mission's Barber Shop. Growing up near Shotwell Street, he cherished his experiences and family traditions, including his grandmother's cooking. A pivotal moment occurred at 16 when he first attempted to cut his uncle's hair—a tragic experience that sparked his passion for barbering. Despite challenges, including supporting a young family, Guerra pursued his dream by enrolling in barber school, ultimately establishing himself in the community and sharing his love for hairdressing.
"I bought a cheap pair of clippers and started cutting all my boys' hair. I was doing it for free. At most I'd get like a $3 or $4 tip."
"It's beautiful, we grew up hanging out here. We used to play baseball in the middle of the street on Shotwell."
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