The app problems at Zipcar serve as a cautionary tale about complete reliance on technology for essential functions, especially during peak times. Users are now hesitant.
Zipcar's transition away from providing physical Zipcards and keys has not only reduced convenience but also increased user frustration when technical problems arise.
The overwhelming response from customer support during the outage indicates that even a small percentage of affected users can result in significant operational chaos.
This situation highlights the risks of embracing an app-exclusive model for services that traditionally relied on physical components—backups are essential.
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