YouTube is launching a new feature that allows select creators to post voice notes as replies to comments, enhancing direct engagement with their audience.
The new voice note feature, currently available only to specific creators on iOS, aims to foster 'more meaningful relationships' between creators and their fans.
With the voice comment option, creators can record responses directly through the YouTube app, while all users can listen and access transcripts of these notes.
This initiative is part of YouTube's broader strategy to improve community and engagement capabilities on the platform, including features like exclusive Shorts for subscribers.
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